Cadbury vs Galaxy content marketing

I am launching a social media campaign for Galaxy Chocolate. According to me Galaxy Chocolate is not interacting with people through social media. This campaign will focus on the people who uses social media every day. As seen in the older posts Galaxy chocolate is doing nothing to engage with people through social media. On the other hand, Cadbury is doing lot more to attract new customers. The main objective of this campaign is to increase number of likes, followers and subscriptions on Facebook, Twitter and YouTube.

According to this campaign Galaxy chocolate have to start posting more frequently on its social media channels to attract more and new customers. One more thing is that, Galaxy have to promote its products more and starts engaging with the customers. Which will automatically attract new customers