Content Marketing Mars

There is no existence of any business without awareness. Awareness is the key to success. Every business use variety of tools to promote their products such as through social media Facebook, YouTube or Televisions and Radios.

As Marketing Co-ordinator, I am supposed to launch Mars Chocolate Bars Campaign with the slogan “Live for Taste”. The basic idea behind launching this campaign is to create awareness about our products or grab the attention of audience towards our product because that may help to increase the sales of product.

The target audience for Mars Chocolate brand will be youngsters that are from the age of 12-30 and 30-45. Now a days consumers are more conscious about their products so that’s why they hardly prefer to eat chocolate after the age of 45 or 50.

Example

Our goal for this campaign is to build strong relationship with our customers and letting the people know that we are here for provide you one of the best services in terms of “Taste & Quality”.

We are supposed to launch this campaign in winter during Christmas and New Year resolution because sometimes season also change the taste of consumer. Very few people like to have Chocolate in summer.

Our team will help to promote this campaign on Facebook Page and YouTube Channel because these platforms are mostly used by consumers and through these channels it will be easy to cover wider area with large number of audience at few cost.

This campaign is for those people who are really care about the taste “Live for Taste” that will provide all the information benefits about our products moreover this campaign includes cash prizes, Free coupons, Games and Activities that will definitely help to grab the attention of audience.