Google analytic video

It was wonderful experience interacting with people through social media channels.Thank you for your participation. This is YouTube link to our Analytic video about chocolate bars social media campaign:
https://youtu.be/qdJ_HG0C2Q4

Campaign

This campaign is created for Nestle.

My idea is to raise awareness about my campaign with using social media

Anyone can have my products from my campaign

Goal is to get as many customers without using social media

Over the summer break mostly when children are off school.

My strategy is to not use social media and use boards and stand to promote my product.

I will attract this campaign by using colorful poster so children would want to know what is going on, games and a lot of stands.

Cadbury vs Galaxy content marketing

I am launching a social media campaign for Galaxy Chocolate. According to me Galaxy Chocolate is not interacting with people through social media. This campaign will focus on the people who uses social media every day. As seen in the older posts Galaxy chocolate is doing nothing to engage with people through social media. On the other hand, Cadbury is doing lot more to attract new customers. The main objective of this campaign is to increase number of likes, followers and subscriptions on Facebook, Twitter and YouTube.

According to this campaign Galaxy chocolate have to start posting more frequently on its social media channels to attract more and new customers. One more thing is that, Galaxy have to promote its products more and starts engaging with the customers. Which will automatically attract new customers 

Content Marketing Mars

There is no existence of any business without awareness. Awareness is the key to success. Every business use variety of tools to promote their products such as through social media Facebook, YouTube or Televisions and Radios.

As Marketing Co-ordinator, I am supposed to launch Mars Chocolate Bars Campaign with the slogan “Live for Taste”. The basic idea behind launching this campaign is to create awareness about our products or grab the attention of audience towards our product because that may help to increase the sales of product.

The target audience for Mars Chocolate brand will be youngsters that are from the age of 12-30 and 30-45. Now a days consumers are more conscious about their products so that’s why they hardly prefer to eat chocolate after the age of 45 or 50.

Example

Our goal for this campaign is to build strong relationship with our customers and letting the people know that we are here for provide you one of the best services in terms of “Taste & Quality”.

We are supposed to launch this campaign in winter during Christmas and New Year resolution because sometimes season also change the taste of consumer. Very few people like to have Chocolate in summer.

Our team will help to promote this campaign on Facebook Page and YouTube Channel because these platforms are mostly used by consumers and through these channels it will be easy to cover wider area with large number of audience at few cost.

This campaign is for those people who are really care about the taste “Live for Taste” that will provide all the information benefits about our products moreover this campaign includes cash prizes, Free coupons, Games and Activities that will definitely help to grab the attention of audience.

Content Marketing

Even though Lindt is more popular than Hershey but the Lindt's content marketing is not as much popular as Hershey. Hershey is organising certain events for community welfare as well as organising reward programs but Lindt is not involved in any such activities. 
Both the brands are active and popular on social media but Lindt should take part in community welfare and involves the participation of the people to get the creative ideas which will help in growth of the company as well as the social active status.

Lindt Fan Page

Facebook: https://www.facebook.com/lindtchocolateworld/?fref=ts

Twitter: https://twitter.com/Lindt

LinkedIn: https://www.linkedin.com/company/lindt-&-sprungli

Nestle:

Twitter:

Facebook:

LinkedIn:

Galaxy Fan Pages

Facebook- https://www.facebook.com/GalaxyArabia/?brand_redir=1663888217196486

Twitter - https://twitter.com/chocolategalaxy

LinkedIn - https://www.linkedin.com/pulse/snickers-mars-twix-milky-way-mm-maltesers-bounty-dove-kis-gyala 

This is the fan page of Galaxy chocolates but it also contains, Snickers, Mars and Twix etc. brands as seen in the image.

People posts about commercials of galaxy chocolate and also posts images and videos while eating galaxy chocolate. 

Hershey Fan Page

The Hershey fan club is at every social media site such as facebook, twitter etc.
Facebook: https://www.facebook.com/HersheysChocolateWorld/?fref=ts

Twitter: https://twitter.com/chocolateworld

LinkedIn: https://www.linkedin.com/company/the-hershey-company

The fanpages shows about the latest updates of the Hershey and their special events are also posted by the company.

Kraft Fan Page

Here are three unofficial pages of Kraft that are created by some of Kraft fans, followers.

Page1- https://www.facebook.com/pages/Kraft-Foods/198349640191148

Page2- https://www.facebook.com/pages/Kraft-Nabisco-Foods/197724623580956

Page3- https://www.facebook.com/pages/Kraft-Foods/165235090214590

All these 3 pages of Kraft is available on Facebook. Mostly in these all three pages people give review about the services by Kraft and people used to Checked In whenever they visit Kraft. Here are some of the pictures for more clarification:

Examples

Examples

Hershey and Lindt youtube analysis

As we all are aware of youtube source . It is one of the major promotional channel. As the videos and the advertisement is the source of promotion on youtube. Hershey and Lindt have their official youtube channel where they posts videos about their events organised by them as well as he videos of their products with detail description.

The screen capture of Hershey youtube channel provides information that 4,566 subscribers and 8,865,435 views.

The Screen capture of Lindt youtube channel provides information about the subscribers and viewers 
2,127 subscribers and  2,293,248 views  

Dove Fan Page

5 Dove Fan Page

Dove does not have a fan page because they use their official site to promote and advertise and they get there likes and there comments from the same site.

Facebook: https://www.facebook.com/dovechocolate/?fref=ts

Twitter:

https://twitter.com/Dove_Chocolate

YouTube:

https://www.youtube.com/user/DoveChocolatePromise

Cadbury Fan Pages

This post is about the fan pages of Cadbury present on Facebook, Twitter and LinkedIn

 Facebook - https://www.facebook.com/Cadbury/?fref=ts

Twitter –  https://twitter.com/CadCelebrations

LinkedIn - https://www.linkedin.com/company/1311734?trk=vsrp_companies_cluster_name&trkInfo=VSRPsearchId%3A4825516121458228208587%2CVSRPtargetId%3A1311734%2CVSRPcmpt%3Acompanies_cluster

All the fan pages talk about the products and services provide by Cadbury they post the videos and use hashtags to highlight the Cadbury (#Cadbury). They also post their special moments which they celebrated with Cadbury Chocolates.

Mars Fan Page

Here are three unofficial pages of Mars that are created by some of Kraft fans, followers.

Page1- https://www.facebook.com/pages/Mars-Chocolate-North-America/166824626685224

Page2- https://www.facebook.com/pages/Mars-Chocolate-UK/372039676195267

Page3- https://www.facebook.com/pages/Mars-Bar-Factory/153238354709064

All these 3 pages of Mars are available on Facebook. Mostly in these all three pages people give review about the services by Mars and people used to Checked In whenever they visit Mars. Here are some of the pictures for more clarification:

Examples

Examples

Dove vs Nestle on YouTube

4 Dove vs Nestle on YouTube

Dove posts at least four times a week about an ad or promotion so they can promote their campaign more and gets to other customers.

Nestle posts at least 2 times a week to promote there what they sell so they can also get to the customers.

Dove posts two types of video content they are both played as a commercial in front of a song or movie, they are both a commercial and they use celebrity spots.

Nestle does not have many ads on YouTube but they does different sports to show there commercial.

Links to other is available is on YouTube from Links are available from each commercial to the official website.

Cadbury and Galaxy youtube analysis

YouTube is known as one of the best promotional channel. It consists of videos of advertisements of the companies. Cadbury and Galaxy both have their official channels on YouTube and posted their videos on it. Cadbury has 15,426 subscriptions on YouTube

This is the screen capture of the video post with highest number of views that is 2,175,660 views and has 1,182 likes and 293 dislikes on YouTube

Galaxy chocolate has only 1,331 subscriptions on YouTube. It posts once or twice in a Year on YouTube and I think that’s the reason why Galaxy have less number of subscriptions

This is the screen capture of galaxy’s video which have highest number views which is 314, 898 views and 5,295 likes and 209 dislikes.

Mars & Kraft YouTube Analysis

Mars & Kraft both are very famous global brands and have their presence on various Social media channels- YouTube with large number of subscribers. Let’s check the total subscribe of these 2 brands.

·         Mars-  1570

·         Kraft-  44,456

Kraft YouTube Channel

Mars YouTube Channel

Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.

Both brands Mars & Kraft seems not properly active on their YouTube channel. Both brands upload 1-3 videos maximum in a month. Mars brands upload videos regarding commercial and Industry related events whereas Kraft upload video about the news food recipes for their customers.

 Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

The videos that are showing above are the recent and most successful videos of both brands. Mars Got 165 views whereas Kraft Got 1021 views.

Mars video was so successful because they were showing their dedication towards animal care in the videos Mars did really a great job at the same time Kraft came up with a new recipe of delicious JELL-O Poke Cake that can be easily make at home. It is beneficial because it saves money.

Nestle vs. Dove on your teams chosen Social Media Platform

The brands I have chosen post at least once a week for promotions and ads to advertise the ads so customers don’t go to other brands and stay dedicated to the brands I have chosen.

Both my brands posts a lot Dove mostly posts by commercials, promotional and celebrity ads or commercials, where in nestle brand they usually use mostly just commercials with regular people.

This platform uses side links, hashtags, keywords and hashtags, depending on what they are trying to promote and commercial about.

Nestle:

Doves gets at least over 20,000 per day depending on what the ad or promotion is, and gets at least 70 – 100 comments

Nestle gets at least 16,000 or more a day and gets at least over 50 ads a day also depending on what they are posting or promoting.

Cadbury and Galaxy LinkedIn analysis

The third media channel that both brands use to promote the company is LinkedIn. Both the brands post their products and special offers. As both the are new to LinkedIn both have less followers as compared to their other social media networks.

Cadbury has 75,930 followers

Galaxy has 54,537 followers

Same as other accounts Cadbury use 50/50 rule but on the other hand Galaxy do not use 50/50 rule.

Cadbury is situated as company on LinkedIn and has 10,001+ employees. And Galaxy has situated as food corporation on LinkedIn and it also has 10,001+ employees.

Mars & Kraft LinkedIn Analysis

Mars & Kraft both are very famous global brands and have their presence on Social media channel- LinkedIn with large number of fans followers. Let’s check the total followers of these 2 pages.

·         Mars- 253,713

·         Kraft- 200.305

LinkedIn Followers

LinkedIn Followers

Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Mars brand as compare to Kraft.

Mars only publish their status once in a day. Mostly they update their post’s regarding promotion of their organisation, various social activities they are doing and about their products, Whereas Kraft seems not properly active on LinkedIn. Kraft publish their status a day after day only once in day. All they post about their recipes and events organized by the Company.

Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

Successful Posts

Successful Posts

The photos are showing above are the recent and most successful posts of both brands. Mars Got 401 likes and 3 comments whereas Kraft Got 279 likes and 9 Comments. Interesting fact is that all these posts on this third channel used by Mars & Kraft Brand are interlinked with other social media channels such as Twitter and YouTube. Both brands are using Hashtags (###) and links to follow.

Mars post was so successful because they built a record to be a part of 100 best companies and that’s not an easy thing that require lots of hard work and dedication and Mars did really very well at the same time Kraft offered 120,000 food to hungers for free as a charitable deed.

Chocolate consumption

nestle vs dove on twitter

Twitter posts are also quite same as the Facebook pattern. Nestle and dove is somewhat equal to each other but has major difference in followers.

Nestle has 147k followers

Dove has 36.9k followers

Nestle is quite more active on twitter than Dove as it tweet twice a day on twitter whereas Dove tweet one in a day. Nestle most of the time tweet about their company and the atmosphere in the company. They tweet about the success and growing business. Dove almost every time tweet to promote its different products and to increase popularity among the audience. The keywords are same most the time like chocolate, milk, silky etc.

Dove: - most successful post on twitter about dove is this because this post is liked by 975 people and 1.8k visitors visit this post as well as this post have some good headlines.

Nestle: - this post is famous because of its good posters and the number of on twitter.

Cadbury and Galaxy Twitter analysis

Twitter posts are also quite same as the Facebook pattern. Galaxy and Cadbury is somewhat equal to each other but has lots of difference in their social media promotions.

Cadbury has – 287k followers

Galaxy has – 9,768 followers

As it is seen clearly Cadbury has more followers than Galaxy. That difference is because of the posts only Cadbury posts more frequently than galaxy. Cadbury tweets twice or thrice in a week on the other hand Galaxy chocolate tweets twice or thrice in a month.

Cadbury also use 50/50 rule in twitter as it uses in Facebook. But Galaxy only tweets about its own products. Cadbury retweet to the tweets of the followers weather it is positive or negative. Galaxy as compared do not retweet it only retweet for the customer services.

This is the screen capture of the famous tweet of the Cadbury. It is a video about Easter products. This tweet has 1.1k likes and 376 retweets. I think this post is famous because it is related to the Easter festival which is celebrated by people happily.

 

This the screen capture of the highest liked tweet by Galaxy it is the duet song video of new twitter advertisement. It has 1.9k likes and 746 followers. This post is famous because it has song which is good and liked by the people.

Mars & Kraft Twitter Analysis

Mars & Kraft both brands also have their presence on Social media channel- Twitter with large number of fans followers. Let’s check the total fan followers of these 2 pages.

·         Mars-  14,771

·         Kraft-  195,056

Official Twitter Account

Official Twitter Account

Here we can see the huge difference in fan follower of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.

Mars Tweets 2-3 in a day. Mostly Mars tweets about promotion of their organisation, various social activities they are doing and about their products, Whereas Kraft also tweets 2-3 times in a day and every time they come up with different recipes for their audience.

Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

Successful post

Successful Post

The photos are showing above are the recent and most successful tweets of both brands. Mars Got 17 likes and 14 retweets whereas Kraft Got 23 likes and 9 retweets.

Mars post was  successful because they fortune magazine congratulate the associate for their lots of hard work and dedication towards theirs organization at the same time Kraft came up with a new recipe of delicious tomato pasta that can be easily make at home. It is beneficial because it saves money.