Monday 21 March 2016

Cadbury and Galaxy Twitter analysis

Twitter posts are also quite same as the Facebook pattern. Galaxy and Cadbury is somewhat equal to each other but has lots of difference in their social media promotions.
Cadbury has – 287k followers
Galaxy has – 9,768 followers
As it is seen clearly Cadbury has more followers than Galaxy. That difference is because of the posts only Cadbury posts more frequently than galaxy. Cadbury tweets twice or thrice in a week on the other hand Galaxy chocolate tweets twice or thrice in a month.
Cadbury also use 50/50 rule in twitter as it uses in Facebook. But Galaxy only tweets about its own products. Cadbury retweet to the tweets of the followers weather it is positive or negative. Galaxy as compared do not retweet it only retweet for the customer services.
This is the screen capture of the famous tweet of the Cadbury. It is a video about Easter products. This tweet has 1.1k likes and 376 retweets. I think this post is famous because it is related to the Easter festival which is celebrated by people happily.
 



This the screen capture of the highest liked tweet by Galaxy it is the duet song video of new twitter advertisement. It has 1.9k likes and 746 followers. This post is famous because it has song which is good and liked by the people.

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