Mars & Kraft LinkedIn Analysis

Mars & Kraft both are very famous global brands and have their presence on Social media channel- LinkedIn with large number of fans followers. Let’s check the total followers of these 2 pages.

·         Mars- 253,713

·         Kraft- 200.305

LinkedIn Followers

LinkedIn Followers

Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Mars brand as compare to Kraft.

Mars only publish their status once in a day. Mostly they update their post’s regarding promotion of their organisation, various social activities they are doing and about their products, Whereas Kraft seems not properly active on LinkedIn. Kraft publish their status a day after day only once in day. All they post about their recipes and events organized by the Company.

Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

Successful Posts

Successful Posts

The photos are showing above are the recent and most successful posts of both brands. Mars Got 401 likes and 3 comments whereas Kraft Got 279 likes and 9 Comments. Interesting fact is that all these posts on this third channel used by Mars & Kraft Brand are interlinked with other social media channels such as Twitter and YouTube. Both brands are using Hashtags (###) and links to follow.

Mars post was so successful because they built a record to be a part of 100 best companies and that’s not an easy thing that require lots of hard work and dedication and Mars did really very well at the same time Kraft offered 120,000 food to hungers for free as a charitable deed.