Mars & Kraft Twitter Analysis

Mars & Kraft both brands also have their presence on Social media channel- Twitter with large number of fans followers. Let’s check the total fan followers of these 2 pages.

·         Mars-  14,771

·         Kraft-  195,056

Official Twitter Account

Official Twitter Account

Here we can see the huge difference in fan follower of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.

Mars Tweets 2-3 in a day. Mostly Mars tweets about promotion of their organisation, various social activities they are doing and about their products, Whereas Kraft also tweets 2-3 times in a day and every time they come up with different recipes for their audience.

Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

Successful post

Successful Post

The photos are showing above are the recent and most successful tweets of both brands. Mars Got 17 likes and 14 retweets whereas Kraft Got 23 likes and 9 retweets.

Mars post was  successful because they fortune magazine congratulate the associate for their lots of hard work and dedication towards theirs organization at the same time Kraft came up with a new recipe of delicious tomato pasta that can be easily make at home. It is beneficial because it saves money.