2,127 subscribers and 2,293,248 views
Thursday 31 March 2016
Hershey and Lindt youtube analysis
As we all are aware of youtube source . It is one of the major promotional channel. As the videos and the advertisement is the source of promotion on youtube. Hershey and Lindt have their official youtube channel where they posts videos about their events organised by them as well as he videos of their products with detail description.
The screen capture of Hershey youtube channel provides information that 4,566 subscribers and 8,865,435 views.
The Screen capture of Lindt youtube channel provides information about the subscribers and viewers
2,127 subscribers and 2,293,248 views
2,127 subscribers and 2,293,248 views
Wednesday 30 March 2016
Dove Fan Page
5
Dove Fan Page
Dove does not have a fan
page because they use their official site to promote and advertise and they get
there likes and there comments from the same site.
Twitter:
YouTube:
Cadbury Fan Pages
This post is
about the fan pages of Cadbury present on Facebook, Twitter and LinkedIn
All the fan
pages talk about the products and services provide by Cadbury they post the
videos and use hashtags to highlight the Cadbury (#Cadbury). They also post
their special moments which they celebrated with Cadbury Chocolates.
Tuesday 29 March 2016
Mars Fan Page
Here are three unofficial pages of Mars that are created by
some of Kraft fans, followers.
All these 3 pages of Mars are available on Facebook. Mostly
in these all three pages people give review about the services by Mars and
people used to Checked In whenever they visit Mars. Here are some of the
pictures for more clarification:
 |
| Examples |
 |
| Examples |
Sunday 27 March 2016
Dove vs Nestle on YouTube
4
Dove vs Nestle on YouTube
Dove posts at least four times a week about an ad or
promotion so they can promote their campaign more and gets to other customers.
Nestle posts at least 2 times a week to promote there what
they sell so they can also get to the customers.
Dove posts two types of
video content they are both played as a commercial in front of a song or movie,
they are both a commercial and they use celebrity spots.
Nestle does not have many
ads on YouTube but they does different sports to show there commercial.
Links to other is
available is on YouTube from Links are available from each commercial to the
official website.
Cadbury and Galaxy youtube analysis
YouTube is known as one of the best promotional channel. It
consists of videos of advertisements of the companies. Cadbury and Galaxy both
have their official channels on YouTube and posted their videos on it. Cadbury
has 15,426 subscriptions on YouTube
Galaxy
chocolate has only 1,331 subscriptions on YouTube. It posts once or twice in a
Year on YouTube and I think that’s the reason why Galaxy have less number of
subscriptions
This is the screen capture of galaxy’s video which
have highest number views which is 314, 898 views and 5,295 likes and 209
dislikes.
Saturday 26 March 2016
Mars & Kraft YouTube Analysis
Mars & Kraft both are very famous global brands and have
their presence on various Social media channels- YouTube with large number of
subscribers. Let’s check the total subscribe of these 2 brands.
·
Mars-
1570
·
Kraft-
44,456
 |
| Kraft YouTube Channel |
 |
| Mars YouTube Channel |
Here we can see the huge difference in fan following of Mars
and Kraft. People more prefer to Kraft brand as compare to Mars.
Both brands Mars & Kraft seems not properly active on
their YouTube channel. Both brands upload 1-3 videos maximum in a month. Mars
brands upload videos regarding commercial and Industry related events whereas
Kraft upload video about the news food recipes for their customers.
Yes, both brands using 50/50 rules somehow they are
promoting their products at the same time they are promoting their self
too. Both brands used keywords that
always represent about their posts such as:
·
Organisation
·
Dishes
·
Taste
·
Produces
·
Goods
The videos that are showing above are the recent and most
successful videos of both brands. Mars Got 165 views whereas Kraft Got 1021
views.
Mars video was so successful because they were showing their
dedication towards animal care in the videos Mars did really a great job at the
same time Kraft came up with a new recipe of delicious JELL-O Poke
Cake that can be easily make at home. It is
beneficial because it saves money.
Thursday 24 March 2016
Nestle
vs. Dove on your teams chosen Social Media Platform
The brands I have chosen post at least once a week for
promotions and ads to advertise the ads so customers don’t go to other brands
and stay dedicated to the brands I have chosen.
Both my brands posts a lot Dove mostly posts by
commercials, promotional and celebrity ads or commercials, where in nestle
brand they usually use mostly just commercials with regular people.
This platform uses side links, hashtags, keywords and
hashtags, depending on what they are trying to promote and commercial about.
Nestle:
Doves gets at least over 20,000 per day depending on
what the ad or promotion is, and gets at least 70 – 100 comments
Nestle gets at least 16,000 or more a day and gets at
least over 50 ads a day also depending on what they are posting or promoting.
Cadbury and Galaxy LinkedIn analysis
The third
media channel that both brands use to promote the company is LinkedIn. Both the
brands post their products and special offers. As both the are new to LinkedIn
both have less followers as compared to their other social media networks.
Cadbury has
75,930 followers
Galaxy has
54,537 followers
Same as
other accounts Cadbury use 50/50 rule but on the other hand Galaxy do not use
50/50 rule.
Cadbury is
situated as company on LinkedIn and has 10,001+ employees. And Galaxy has
situated as food corporation on LinkedIn and it also has 10,001+ employees.
Wednesday 23 March 2016
Mars & Kraft LinkedIn Analysis
Mars & Kraft both are very famous global brands and have
their presence on Social media channel- LinkedIn with large number of fans
followers. Let’s check the total followers of these 2 pages.
·
Mars- 253,713
·
Kraft- 200.305
 |
| LinkedIn Followers |
 |
| LinkedIn Followers |
Here we can see the huge difference in fan following of Mars
and Kraft. People more prefer to Mars brand as compare to Kraft.
Mars only publish their status once in a day. Mostly they
update their post’s regarding promotion of their organisation, various social
activities they are doing and about their products, Whereas Kraft seems not
properly active on LinkedIn. Kraft publish their status a day after day only
once in day. All they post about their recipes and events organized by the
Company.
Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too. Both brands used keywords that always represent about their posts such as:
·
Organisation
·
Dishes
·
Taste
·
Produces
·
Goods
 |
| Successful Posts |
 |
| Successful Posts |
Mars post was so successful because they built a record to
be a part of 100 best companies and that’s not an easy thing that require lots
of hard work and dedication and Mars did really very well at the same time
Kraft offered 120,000 food to hungers for free as a charitable deed.
Monday 21 March 2016
nestle vs dove on twitter
Twitter posts are also quite same as the Facebook pattern. Nestle
and dove is somewhat equal to each other but has major difference in followers.
Nestle has 147k followers
Dove has 36.9k followers
Nestle is quite more active on twitter than Dove as it tweet
twice a day on twitter whereas Dove tweet one in a day. Nestle most of the time
tweet about their company and the atmosphere in the company. They tweet about
the success and growing business. Dove almost every time tweet to promote its
different products and to increase popularity among the audience. The keywords
are same most the time like chocolate,
milk, silky etc.
Dove: - most
successful post on twitter about dove is this because this post is liked by 975
people and 1.8k visitors visit this post as well as this post have some good
headlines.
Nestle: - this
post is famous because of its good posters and the number of on twitter.
Cadbury and Galaxy Twitter analysis
Twitter
posts are also quite same as the Facebook pattern. Galaxy and Cadbury is
somewhat equal to each other but has lots of difference in their social media
promotions.
Cadbury has
– 287k followers
Galaxy has –
9,768 followers
As it is
seen clearly Cadbury has more followers than Galaxy. That difference is because
of the posts only Cadbury posts more frequently than galaxy. Cadbury tweets
twice or thrice in a week on the other hand Galaxy chocolate tweets twice or
thrice in a month.
Cadbury also
use 50/50 rule in twitter as it uses in Facebook. But Galaxy only tweets about
its own products. Cadbury retweet to the tweets of the followers weather it is
positive or negative. Galaxy as compared do not retweet it only retweet for the
customer services.
This is the screen capture of the
famous tweet of the Cadbury. It is a video about Easter products. This tweet
has 1.1k likes and 376 retweets. I think this post is famous because it is related
to the Easter festival which is celebrated by people happily.
This the
screen capture of the highest liked tweet by Galaxy it is the duet song video
of new twitter advertisement. It has 1.9k likes and 746 followers. This post is
famous because it has song which is good and liked by the people.
Sunday 20 March 2016
Mars & Kraft Twitter Analysis
Mars & Kraft both brands also have their presence on
Social media channel- Twitter with large number of fans followers. Let’s check
the total fan followers of these 2 pages.
Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too. Both brands used keywords that always represent about their posts such as:
·
Mars-
14,771
·
Kraft-
195,056
 |
| Official Twitter Account |
 |
| Official Twitter Account |
Here we can see the huge difference in fan follower of Mars
and Kraft. People more prefer to Kraft brand as compare to Mars.
Mars Tweets 2-3 in a day. Mostly Mars tweets about promotion
of their organisation, various social activities they are doing and about their
products, Whereas Kraft also tweets 2-3 times in a day and every time they come
up with different recipes for their audience.
Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too. Both brands used keywords that always represent about their posts such as:
·
Organisation
·
Dishes
·
Taste
·
Produces
·
Goods
 |
| Successful post |
 |
| Successful Post |
The photos are showing above are the recent and most
successful tweets of both brands. Mars Got 17 likes and 14 retweets whereas
Kraft Got 23 likes and 9 retweets.
Mars post was
successful because they fortune magazine congratulate the associate for
their lots of hard work and dedication towards theirs organization at the same
time Kraft came up with a new recipe of delicious tomato pasta that can be
easily make at home. It is beneficial because it saves money.
Friday 18 March 2016
The both of the brands are known for its chocolate products
and are famous for its taste. Both the brands have lots of likes on their
Facebook pages.
Nestle has: - 8,080,949 people like this
Dove has: - 1,462,790 people like this
Nestle posts on Facebook 1-2 times a week and on the other
hand Dove post once in a week and sometimes once in two weeks. Dove usually
promote their new products on Facebook like they promoted Dove eggs etc. Nestle
also follow the same strategy to promote their different products on Facebook.
No both brands not use 50/50 rule in their posts. Both the brands use almost
similar keywords like chocolate,
milk, delicious, silky
etc. Their posts are successful because they have large number of likes on them.
Dove: - Most successful post on Facebook is this
because this video has 946k view and 6.5k likes among all the viewers and this
add is very attractive and unique from others and it has
Nestle:-most
successful post about nestle on Facebook is this because it attracts our
everyone who visit this page as well as this post has 3.6k likes And 1011
shares
Cadbury And Galaxy facebook analysis
The both of the brands are known for its chocolate products
and are famous for its taste. Both the brands have lots of likes on their
Facebook pages.
Cadbury has - 13,501,997
likes
Galaxy has - 1,978,995 likes
If we
compare both brands with each other they have lots of difference in their
social network sites. Cadbury posts every new thing weather it is about the
company or it is about industry on its page. But on the other hand Galaxy do
not posts very frequent on its page and it only posts about the brand only.
These are the screen captures of the
famous posts by both of the companies the first one is of Cadbury’s post which
have 6.7k likes. It is video of Cadbury new product which they are showing that
Cadbury is mixing with Maynard. And it is liked by the people.
And the
second screen capture is of Galaxy chocolate in this post galaxy introduced its
new coffee flavoured bars. It has 9.2k likes. And it is liked by people so much
because people want to see something new and Galaxy come up with their new flavour.Thursday 17 March 2016
Mars & Kraft Facebook Analysis
Mars & Kraft both are very famous global brands and have
their presence on Social media channel- Facebook with large number of fans.
Let’s check the total likes of these 2 pages.
Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.
Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too. Both brands used keywords that always represent about their posts such as:
·
Mars- 103,615
·
Kraft- 1,454, 758
 |
| Official Facebook Page |
 |
| Official Facebook Page |
Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.
Mars only publish their status once in a day. Mostly they
update their post’s regarding promotion of their organisation, various social
activities they are doing and about their products, Whereas Kraft publish 2
times in a day and every time they come up with different recipes for their
audience.
 |
| Successful Post |
 |
| Successful Post |
Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too. Both brands used keywords that always represent about their posts such as:
·
Organisation
·
Dishes
·
Taste
·
Produces
·
Goods
The photos are showing above are the recent and most
successful posts of both brands. Mars Got 864 likes, 424 shares and 60 comments
whereas Kraft Got 1333 likes, 1001 shares and 37 Comments.
Mars post was so successful because they built a record to
be a part of 100 best companies and that’s not an easy thing that require lots
of hard work and dedication and Mars did really very well at the same time
Kraft came up with a new recipe of delicious chocolate cake that can be easily
make at home. It is beneficial because it saves money.
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