Mars & Kraft (Social Media Strategies)

Mars Chocolate industry (Social Media Study)

Mars Logo

Mars Chocolate Bars, Candies

            Mars Incorporation are famous for their delightful chocolate brands globally. Mars offers variety of different chocolates with different taste to their customers that includes Musketeers, Bounty, Mars, Extra, Nutro, Uncle, Bens, Maltesers, Cesar, Mis Fits, Royal, Canin, Dove Natural Defense and Snickers.

Mars Chocolates

              Awareness is the base of every business. Mars incorporation built a very strong network with customers through Social media Such as:

·         Facebook

·         YouTube

·         Twitter

·         LinkedIn

·         Google+

1.      Facebook: Mars Incorporation have 103,615likes on their Facebook page. On their Facebook page they basically post about their products, team events, important announcements and social works done by Mars, at the same time they are giving feedback to the questions of their followers. They often post everyday 2 times on their timeline.

Mars official Facebook Page

Feedback

2.      YouTube: On YouTube also Mars have numbers of fan following that includes 1573 people. On their YouTube Channel also they are just promoting their brands, company and their social activities. They post a 1-2 videos every month.

3.      Twitter: There are 14,685 follower on Mars Twitter account with 3827 tweets and 2413 likes. On Twitter Mars often talk about their associates, currents activities, events and products. Moreover they also retweet to answer their follower’s questions. They Tweet      5-6 times every day.

Mars Official Twitter Page

In a nutshell Mars using various social media channels to reach their target market. They use social media strategies to let the people know that they are in the market to provide their services. Mars using Facebook and twitter more effectively.

Kraft Food Industry (Social Media Study)

Kraft Logo

Kraft Chocolates

Kraft is also performing excellent in terms of serving their customers. Kraft is a global company that is very famous for their various products and recipes under different categories such as Baking & Desert, Chocolates, Cheese, Coffee & Beverage, Salad Dressing, Dinner Sides and Spread and Condiments.

Various Chocolate Brands

           
Awareness is must require to build a business. Kraft has a strong relationship with consumers on social media such as:

·         Facebook

·         YouTube

·         Tumblr

·         Instagram

·         Google+

A.    Facebook: Kraft has over 1 million likes on their Facebook page. Kraft posts on its Facebook page is related to the various recipes to prepare food. Every day they post 3 times on their timeline.

Kraft Official Facebook Page

Kraft Food Recipe

                                     

B.     YouTube: On YouTube 44,315 people are connected with Kraft Channel. On their YouTube Channel they are posting videos regarding recipes of cooking food of various categories. They Post 1-2 videos in a month.

C.    Instagram: 561 people following Kraft on Instagram. On Instagram Kraft everyday publish 1 post. Every day they come up with latest recipe of preparing food.

Kraft Official Instagram Page

                     In a nutshell Kraft is keep rising day by day only because of awareness.Kraft using social media in excellent ways to reach the consumers. We can know the strength of Kraft Company through their followers and Likes on Facebook page. Kraft is performing excellent on their Facebook page as social media