Mars & Kraft Facebook Analysis

Mars & Kraft both are very famous global brands and have their presence on Social media channel- Facebook with large number of fans. Let’s check the total likes of these 2 pages.

·         Mars- 103,615

·         Kraft- 1,454, 758

Official Facebook Page

Official Facebook Page

Here we can see the huge difference in fan following of Mars and Kraft. People more prefer to Kraft brand as compare to Mars.

Mars only publish their status once in a day. Mostly they update their post’s regarding promotion of their organisation, various social activities they are doing and about their products, Whereas Kraft publish 2 times in a day and every time they come up with different recipes for their audience.

Successful Post

Successful Post

Yes, both brands using 50/50 rules somehow they are promoting their products at the same time they are promoting their self too.  Both brands used keywords that always represent about their posts such as:

·         Organisation

·         Dishes

·         Taste

·         Produces

·         Goods

The photos are showing above are the recent and most successful posts of both brands. Mars Got 864 likes, 424 shares and 60 comments whereas Kraft Got 1333 likes, 1001 shares and 37 Comments.

Mars post was so successful because they built a record to be a part of 100 best companies and that’s not an easy thing that require lots of hard work and dedication and Mars did really very well at the same time Kraft came up with a new recipe of delicious chocolate cake that can be easily make at home. It is beneficial because it saves money.